What are Google Ads? “Google Ads is a digital advertising solution that helps you reach this audience and transform them into valuable customers”(Google Skill-shop).
Why do we need Google Ads? In order to grow your business, you need some sort of marketing and nowadays online marketing is best mode as more and more people use internet in their daily life. Google Ads provide technology for businesses to promote their businesses on various online platforms. “With Google Ads, you get access to a broad range of advertising products designed to help you reach customers in the moments that matter”(Google SkillShop).
How can Google Ads help in achieving Business goals? Drive Sales: Grow online, in-app, in-person, and over-the-phone sales. Get Leads: Boost conversions by encouraging people to take action. Increase website visits: get the right people to visit your website. Influence consideration: encourage people to explore your products and services. Build awareness: Reach a broad audience and maximize exposure. Promote your app: Increase installs and interactions with your app.
Google Ads are based on three main fundamentals principles:
1) Relevance: Google Ads helps you connect with the right people, at the right time, with the right message. Your ads can appear on Google Search, YouTube, and more, just when someone is looking for products or services like yours. You can also customize options, such as keywords and location, to get in front of the most relevant customers (Google SkillShop).
2) Control: Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign (Google SkillShop).
3) Results: Pay only for results, like clicks to your website or calls to your business. Our measurement tools make it easy to see how your site, apps, and ads are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you can get the most out of your investment (Google SkillShop).
Google Ads Campaign: Businesses can be supported by making Google Ads Campaigns and there are 5 types of campaigns that google offers. These are Search, Display, Video, Shopping, and App. Each of these provides a specific objective and cab be choose to satisfy your business/marketing needs. Following is the link to google skill shop where you can find detailed information about all these 5 campaigns. https://skillshop.exceedlms.com/student/path/18163/activity/25485?skip_interstitial=true
What do users want? To get the most out of google ads, it is important to understand what uses or potential customers are looking for. There are three main things that people look for: Relevance information, Info based on their moment, and Ads that contribute to their experience.
Ad Extensions: There are numerous ad extensions available at Google that can add more value to your advertisement. These ad extensions are additional information that expand your ads to make them more valuable. There are various types of extensions such as universal site link extensions, Callout extensions, Structured snippets, Location extensions, Call extensions, Price extensions, Dynamic extensions etc.
Conclusion: I have learned so many things through google skill workshop and got my certificate and below is the screenshot go that certificate. There is a lot more about google ads which is hard to summarize in this blog. I did not have any experience earlier with google ads however, now i have a better undersatnding of how these ads works and how business can get benefit from these. I am an accounting student however if i get a change in future to work with marketing department of an organization i would definitely apply this new knowledge there.
Reference Google SkillShop (n.d.). Google. Retrieved from https://skillshop.withgoogle.com/
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